The purpose of this Privacy Policy (hereinafter, the "Policy") is to inform you about the processing activities of your personal data that Latitude Media SL (hereinafter, "Latitude Media") requires to carry out when you access and browse www.latitudemedia.tech (the "Website").

This Policy explains how Latitude Media collects, processes, and protects your personal data, enabling you to make informed and voluntary decisions about sharing your personal data for the purposes outlined below.

Accessing and using www.latitude-media.com implies full acceptance of this Policy and compliance with its terms, as well as the provisions in the Legal Notice.

These documents, together with the Cookies Policy (accepted independently), constitute the applicable legal texts ("Legal Texts"). You are encouraged to review these Legal Texts regularly, as they may be updated to reflect legislative changes, jurisprudential requirements, or business needs.

1. Identity and Contact Details of the Data Controller
The Data Controller responsible for processing your personal data is Latitude Media SL, with NIF B19869262 and registered office at Calle Francisco Silvela, 19, 28028 Madrid, Spain.

For any inquiries about personal data processing or to exercise your rights, you may contact Latitude Media by:
Email: sales@latitudemedia.tech
‍Mail: Latitude Media SL, Calle Francisco Silvela, 19, 28028 Madrid, Spain

2. Purposes and Legal Bases for Data Processing
Latitude Media processes personal data based on your interactions with the Website and the services you request. Only the necessary personal data is collected and processed for the specific purposes listed below:

‍Responding to Your Requests for Information:
Latitude Media processes your identification and contact data to resolve inquiries or provide requested information. This processing is based on your request for pre-contractual measures under Article 6(1)(b) GDPR.

‍Using Cookies:
Latitude Media uses cookies and similar tools to enhance your browsing experience, personalize content, and analyze behavior on the Website. This processing relies on your prior consent under Article 6(1)(a) GDPR, except for technical cookies, which are essential for the Website's operation.

‍Compliance with Legal Obligations:
Latitude Media may process your personal data to comply with requests from authorities or public administrations when legally required to do so. This processing is carried out under Article 6(1)(c) GDPR.

‍Responding to Data Protection Requests:
Latitude Media may process your identification data to handle data protection inquiries or address your concerns about personal data processing. This is also based on compliance with legal obligations under Article 6(1)(c) GDPR.For any processing activities based on consent, you may withdraw your consent at any time by emailing sales@latitudemedia.tech. Withdrawal of consent does not affect the lawfulness of processing based on consent prior to its withdrawal.

3. Commercial Communications
Latitude Media does not use personal data collected through inquiry forms to send unsolicited commercial communications under any circumstances.

4. Recipients of Personal Data and International Transfers
Latitude Media does not share your personal data with third parties except as necessary for the purposes outlined in this Policy or as required by law. If a third party accesses your data to provide services subcontracted by Latitude Media, the necessary agreements will be in place to protect your data.

If Latitude Media transfers your personal data to entities outside the European Economic Area for the requested services, appropriate safeguards such as Standard Contractual Clauses (SCCs) will be implemented.

5. Retention Periods
Your personal data will be retained only as long as necessary to fulfill the purposes for which it was collected.
For example:
Data collected to resolve inquiries will be deleted after the inquiry is addressed.
Data collected through cookies will be retained for the periods specified in the Cookies Policy.

After these periods, your data will be blocked for the duration of any applicable legal liability periods and permanently deleted once those periods expire.

6. User Rights
As a user, you have the following rights regarding your personal data:

‍Access: You can request confirmation of whether your data is being processed and access the data.

‍Rectification: You can request the correction of inaccurate or incomplete data.

‍Deletion: You can request the deletion of your data under certain circumstances.

‍Limitation: You can request a restriction on data processing in specific cases.

‍Portability: You can request to receive your data in a structured, commonly used, and machine-readable format. To exercise these rights, contact Latitude Media at sales@latitudemedia.tech, including a valid ID for verification. If you believe Latitude Media has processed your data unlawfully, you may file a complaint with the Spanish Data Protection Agency.

7. Security Measures
Latitude Media treats your personal data confidentially and has implemented appropriate technical and organizational measures to protect it from destruction, loss, unauthorized access, or alteration. These measures include:
Data encryption and pseudonymization.
Systems to ensure data confidentiality, integrity, and availability.
Rapid recovery mechanisms in case of technical incidents.
Regular evaluation and testing of security protocols.

8. Minors
Minors must have authorization from parents or legal guardians to use the services offered on the Website. Parents and guardians are responsible for ensuring minors do not access the Website or provide personal data without supervision. Latitude Media disclaims liability for actions by minors who fail to comply with this Policy.

9. Updates
This Policy may be updated periodically. You are encouraged to review it regularly to stay informed about how Latitude Media collects, processes, and protects your personal data.

This Privacy Policy was last updated on December 11, 2024.
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Beyond data and technology, we integrate creativity and human insights to create campaigns that drive results from awareness to conversion. In the booming retail and commerce media space, we provide brands with the tools to maximize ROI and achieve measurable outcomes. As the industry becomes more complex, we offer transparent, predictable revenue streams that empower businesses to thrive in the digital world.